59 Years of Tradition, 18 Days of Exposure
March 26th - April 12th, 2009
Family Income
<$15,000
5%
$15,000 - $29,999
10.7%
$30,000 - $49,999
31.4%
$50,000 - $74,999
29.7%
$75,000 - $99,999
13.9%
>100,000
3.8%
Age Breakdown
12 & under
28.7%
13 - 19
16.1%
20 - 29
20.5%
30 - 49
26.1%
50 and above
8.7%
Attendance
Last year 675,000
Year before last 700,000
Three years ago 726,000
2007 Projection 700,000
2008 Sponsors
Brickell Motors
Cafe Bustelo
Chase Credit Card
Crime Stoppers
BestBuy
Dade County Credit Union
Ibiley Uniforms
Island One
Healthy Gourmet
Kitchen Craft
Leon Medical Centers
Sensodyne
Pepsi
Winn-Dixie Stores
Smoothie King
U.S. Airforce
Sponsoship Levels
Platinum $50,000 +
Gold $25,000 - $49,999
Silver $14,999 - $24,999
2008 Fair Facts
The Miami-Dade County Fair is not part of the county; it is a privately operated, not-for-profit corporation, governed by a volunteer board of directors. During our 2008 Fair, visitor satisfaction was characteristically high: 99% of the sample was "very/somewhat satisfied" with their experience at the Fair. Once again, rides and food were most frequently mentioned as "liked" items. Elephant Ears and Roasted Corn were the favorite foods this year. The audience was overwhelmingly dominated by local Miami-Dade County residents. Most people come to the Fair as part of a group, and the size of an average group was between 4 and 5 persons. Visitors stayed an average of 5 hours at the fair. Data by CLARITYRESEARCH, LLC
Access to include industry-oriented questions on event research
Early access to discounted tickets
Naming rights sponsor
Sampling opportunities
Presenting sponsor
First right of refusal
Exclusivity among sponsors
Discounts for multi-year contracts
Since 1972, The Miami-Dade County Fair & Exposition has given out more than $7,935,111 in scholarships, premiums and awards to Miami-Dade County students.
"Not only were our expectation met, they were exceeded! We were able to market our name in front of the community. The customer service that we received was commendable. You made sure we had everything we needed to be successful during our sponsorship."
Carmen M. Tapanes - AVP/Group Sales Manager - Eastern Financial Florida Credit Union
"We really had a great experience visiting the Fair. You showed organization, professionalism and experience in putting together the Fair. I will recommend the fair to my peers!"
Ricardo M. Felice - Senior Account Coordinator - Marketing Werks
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For more information contact: Diana Macias
Marketing Manager
